Blizzard president Paul Sams
Paul Sams is the official of presiding battalion transport of blizzard company, he accepted one network magazine VentureBeat of foreign recently interview.
VB: Blizzard how many stuff is there?
PS: The whole world has 3000 people probably in all.
VB: Blizzard whether to still maintain its own characteristic?
PS: From go up to below, blizzard all along nonexistent alone thing or individual. We have very outstanding talented person in all branches and area. The resolution of all products can keep unvarnished. We are the whole world is in the company that all fields that we involve acquire a success exclusively.
Our limits touchs the whole world. When telling whole world of constant people respecting, they are to point to the sale that is in Japan more. But our product pervades Asia. Still do not have other company to be able to accomplish this a little bit. What other competitor does not have our global strategy.
To them this is very difficult, because premise is you,have the product that consumer likes. This also is why this bit is so important to blizzard. The high level of Activision also knows very well this is nodded, our amalgamative it may be said is powerful powerful combination, have blizzard the success that swims in computer game and net, the powerful actual strength that goes up in sport plane plus Activision.
Such union let us become No.1. Blizzard comparing someone else understands more how to share the experience of blizzard, same Activision also is such.
VB: But you are public commutative opinion.
PS: Yes, we do not care about these idea to come from where, it is quite good to want them only go. If have the thing of advantage, we wont hesitate to whether exchange information with the other side absolutely.
VB: Compare with adversary photograph, your game development time is too long, but the effect is better. You used 6 years of time to develop [World of Warcraft (zone video) ] , and NCSoft also used 6 years of time to develop [Tabula Rasa] (veil) , but the result is widely divergent however.
PS: This feeling is to be in complimentary we. But I believe we are having the game with the most outstanding whole world to develop personnel. Crucial factor is them have recipe. Their craft is masterly, no matter be programming, art design or phonic effect, they are the most marvellous. And, we still have our rule, we enrol game player only. We welcome the most outstanding program division to come to here, but if he / she does not play game, we wont employ them. They do not suit our company. We want them to play the game that themselves makes, and participate in come in decision-making process. The employee with other peddling hair has a similar place, it is they also are done in a hall, wear business suit to make tie, analytic report, can have personnel of market staff, salesperson, finance. They are done together, discussion strategy.
These people perhaps do not play game, just make a decision to developing what product. Next they tell to develop a panel, next plans are development network game. They can say to sell ability inadequacy, and CEO has a special liking to the sale. Just, do not have how many salesperson in developing a panel. And be in blizzard, the biggest differentia depends on, we are to ask development group them to the next wants what to do. Be in blizzard company, market department and Department of Commerce say what is not important. Give development personnel right when you, when letting them do them to miss the game that make, what you get assure to exceed you to get the product idea that come from data analysis and market analysis far.
VB: Can you provide all sorts of resource for them?
PS: We wont look on indifferently absolutely, but if had done 34 years, so Ied am sorry, we still have our finance cause. If game is half-baked still, wont be abandoned. Other issues are not main. This is our history, also be our future. We help point to a road. The director just also wont turn in that, do not have a thing to play dozen of golf. Finally, we still believe our development staff.
Below blizzard banner [World of Warcraft] it is a whole world the most successful net swims
VB: If you are known,I want to abandon, wont acquire any. I notice Microsoft abandoned a lot of MMO (large much person is online game) .
PS: Abandon a product a major decision. If they feel this product is bad, they should abandon it. If they still are issued, so right the player is inequitable, this also damaged the fame of the company. In blizzard we also are met such. Although we are devoted beauty of several ten million is round, as long as it is bad, we or none can hesitant ground abandon.
Although the product was not issued, you still can acquire a lot of things. You can know where to make mistake, still can acquire from competitor body many. Blizzard have a lot of innovation. In the meantime, we still notice those pass specific means to undertake be abstracted afresh and be packinged to the product. We absorb these experience, perfect game experience ceaselessly.
We know to be in MMO game, after waiting for others to hit Boss only, you are hit in organic meeting, this kind it is painful to wait endlessly to comparative. We invented dungeon carbon. Such if too crowded if, you can play in this carbon. Such everybody can play at the same time same a setting. This technology also became the model of game industry nowadays.
VB: I know your vermicelli made from bean starch has a demand to you. The speed that hopes you develop game namely quickly. From interstellar contend for hegemony 1 to interstellar contend for hegemony 2 experience about the same 10 years.
PS: We also think fast ah. Inside a reasonable time you can make a good game really, but the flower is improving the time that attend but not short ah. If everybody wants our game to be done more quickly, so the affirmation that they get is not best game. We are adamantine to this. But this is mixed to us at the same time for everybody bad to suffer. Although can have conflict, but also be for everybody good. They are met after satisfactory, content is worth feel their flower gets money somewhat.
VB: You had had now interstellar 2, dark black 3, World of Warcraft: Wrath of the Lich King, still have a new MMO play?
PS: We had announced 3 game. The estimation that you mention is to some of person noticed to the help wanted about next generation MMO game is released on the website in us. The website is to have so thing, but we still do not plan to disclose more detail now. We are in invite applications for a job. We should provide high-class service for consumer now.
